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Benchmark Peers
Grow your MSP faster with a sales-driven peer group—built for owners who mean business.
Benchmark Peers pairs you with like-minded MSP leaders and expert facilitators to sharpen your sales edge and fuel sustainable growth.
We help you pinpoint bottlenecks, set goals to stay accountable, and tackle obstacles holding you back.
Developed by James Vickery, CEO of Benchmark 365 and author of Infinite Scale and Infinite Sales and host of the Infinite Scale Podcast, this program leverages proven strategies—used by over 300 high performing MSPs—to drive your success.
What's Included In Your Benchmark Peers Program
Monthly Peer Group Sessions facilitated by veteran managed service experts.
Quarterly 1:1 Sales Workshop with a specialist MSP sales consultant
Proven Tools to Drive Wins
WhatsApp Group Access
Infinite Sales and Infinite Scale course materials
Connection to Experts
Benchmark Peers is powered by Benchmark 365, a trusted leader in scaling IT service providers.
With a proven track record of guiding and supporting over 300 managed service providers, our expert facilitators bring deep expertise to help you succeed. Participants gain access to a broad network of experts and ideas to help you grow.
The Focus
Benchmark Peers has 5 key themes explored through the program.Mindset
Break Free from Self-Limiting Beliefs
Sales
Techniques to help you sell with confidence
Marketing
How best to position your MSP in a competitive market
Cash
Why charging matters if you want to be a leading MSP
People
Tactics to resource your team and tackle people challenges so you can lead effectively
A Unique Peers Experience
Participants are joined with other like minded MSPs into monthly accountability groups which are held virtually 11 times per year. The sessions run for 90-120 minutes.
Each participant is asked to share a monthly update covering business and other challenges impacting their growth.
Participants generate key topics for discussion such as sales challenges, marketing obstacles, customer difficulties and business process bottlenecks - the group, lead by an expert facilitator, then workshop solutions.
Monthly SMART goals keep participants on track with their ambitions, with the support of their fellow Peers.
The Benchmark Peers Difference
Other MSP peer groups focus on operations or tools. Benchmark Peers is different—we believe sales separates high-performing MSPs from struggling ones. Participants report doubling their revenue—100% growth—within 12 months, crediting the program as a key driver.
Eligibility
Eligible participants must be the owner of a managed service provider with annual revenue of US$250,000 or higher and 3+ years in business—ensuring you join peers ready to scale.
To get the most value, commit 90 minutes monthly to your online accountability group meeting.
Cost
The program runs annually between July 1st and June 30th and can be paid monthly or annually.
Benchmark Partners receive complimentary access to the program so long as they are a current subscriber. Non-Benchmark Partners can subscribe monthly for $350 or annually for $3500. Annual fees are pro-rata (e.g., join mid-year for just $1750).
(Prices in USD)
How To Sign Up
To sign up for Benchmark Peers and grow your MSP, fill out the Expression of Interest form below—spots are limited, so apply today. One of our MSP experts will reach out to learn more about you and your business challenges and, if it’s a good fit, enroll you in a Peer group.
FAQ
Benchmark 365 provides just-in-time helpdesk and professional services to MSPs reducing staffing overheads and providing better customer experiences. We’ve worked closely with more than 300 managed service providers worldwide.
The #1 difference between high performing MSPs is sales.
The program draws on our expertise helping MSPs grow and scale profitably.
Yes, Benchmark Peers is aimed at MSP, MSSP and ITSP business owners not employees or executives. The program is effective at identifying and tackling issues that affect business owners.
The program is offered to US, Canadian, New Zealand and Australian MSPs. Meetings are held virtually 11 times per year however some participants do meet in person if they’re in close regional proximity.
To maximize value, be ‘all in’—spend 1-2 hours preparing updates and topics, engage in the WhatsApp group, and attend 11 high-impact, 90-120 minute accountability meetings per year. Your growth depends on full participation, setting actionable goals, and implementing change in your MSP.
Participants are provided with a 360o insights worksheet designed to help you think about the challenges or obstacles your MSP is facing. Participants believe that a problem well-articulated is a problem half solved. By spending 1-2 hours before the meeting considering your obstacles and sharing them with the group, you’ll get maximum results from the meeting.
Each group has their own rules and level of expectations. As a general rule if you can’t attend a meeting you’re expected to let your fellow participants and work with them to reschedule the meeting at a time that is suitable for all participants.
You can stay in Benchmark Peers as long as you like. Benchmark Partners receive free complimentary access to the program, while non-Partner participants renew annually.